Book Beginning: My-Te-Fine Merchant

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YOUR BOOK BEGINNING



MY BOOK BEGINNING

An elderly man with a hat pulled low on his head and using a cane to steady his weakened right leg found himself confronted on Southwest First Avenue near Harrison Street in Portland by a young man with long hair and a bedroll strapped to his back.

-- My-Te-Fine Merchant: Fred Meyer's Retail Revolution by Fred Leeson.  The elderly man is Fred Meyer, founder of the Pacific Northwest chain of "superstores" that still bears his name. Meyer pioneered the idea of selling groceries, drugs, clothing, home goods, toys, sporting goods, electronics, fine jewelry, and more under one roof.

Fred Leeson was a long time newspaper journalist. His biography of Fred Meyer is a readable and entertaining slice of regional history, providing the story behind this household name.

My-Te-Fine Merchant is available on line, or order from your favorite local bookseller.  A Kindle edition is also available.